The Latest Trends and Real Estate Statistics in Jaco Beach and Playa Hermosa -

For nearly three decades, I’ve had the privilege of helping buyers and sellers navigate the dynamic Costa Rica real estate market, particularly in the Jaco Beach and Playa Hermosa areas. Over the years, I’ve seen trends come and go, but one thing remains constant—the enduring appeal of this stunning stretch of coastline.

If you’re considering investing in Costa Rica real estate or simply curious about the latest market trends, here’s what you need to know about what’s happening in Jaco and Playa Hermosa in 2025.

Increased Demand for Luxury Properties

Jaco Beach and Playa Hermosa have long been popular destinations for expats, retirees, and investors, but recently, we’ve seen a surge in demand for high-end properties. Luxury condos with ocean views, modern amenities, and resort-style living are selling faster than ever. Buyers from the U.S., Canada, and Europe are particularly interested in turnkey homes that offer both comfort and investment potential.

Playa Hermosa, known for its world-class surfing and tranquil atmosphere, has become a hotspot for luxury villas and gated communities. Buyers are willing to pay a premium for privacy, security, and proximity to the beach.

Rising Property Values & Stable Appreciation

Despite global economic fluctuations, real estate in Jaco and Playa Hermosa continues to appreciate steadily. Over the past five years, property values in prime locations have increased by an average of 5-8% annually. Oceanfront and beach-adjacent properties see even higher appreciation rates, making them solid long-term investments.

The key drivers behind this growth include:

Limited inventory – Prime beachfront land is finite, and demand continues to rise.
Strong tourism recovery – Post-pandemic travel has rebounded, with short-term rental demand soaring.
Infrastructure improvements – Better roads, expanded healthcare, and new business developments enhance livability.

Short-Term Rentals Driving Investment Sales

With tourism booming, short-term rentals (STRs) remain a major factor in real estate decisions. Many buyers are purchasing condos and homes specifically for Airbnb and VRBO rentals. Jaco’s vibrant nightlife, restaurants, and adventure activities make it a top choice for vacationers, while Playa Hermosa attracts surfers and those seeking a quieter retreat.

Properties with high rental potential—particularly those with pools, ocean views, or proximity to the beach—are in high demand. Investors are seeing strong returns, with some luxury rentals generating 8-12% annual yields.

Sustainability & Eco-Friendly Developments

More buyers are prioritizing sustainability, seeking energy-efficient homes, solar power, and eco-conscious designs. Developers are responding with green building practices, rainwater harvesting systems, and low-impact construction.

Playa Hermosa, in particular, has seen an increase in boutique eco-developments that blend luxury with environmental responsibility. Buyers appreciate that they can enjoy a high-quality lifestyle while minimizing their ecological footprint.

Who’s Buying in Jaco & Playa Hermosa?

The buyer profile has evolved over the years. While retirees and expats remain a significant segment, we’re seeing more:

Digital nomads – Remote workers are choosing Costa Rica for its Pura Vida lifestyle and reliable internet.
Surfers & adventure seekers – Playa Hermosa’s legendary waves attract international buyers.
Investors – Both individual and institutional investors are acquiring rental properties and development land.

Final Thoughts: Is Now a Good Time to Buy?

If you’ve been considering Costa Rica real estate, the market conditions in Jaco and Playa Hermosa remain favorable. Prices are rising, but opportunities still exist for those who act strategically. Whether you’re looking for a vacation home, rental property, or permanent residence, now is a great time to explore options.

As always, working with a local expert who understands the nuances of the market is crucial. If you’d like personalized insights or a curated list of available properties, feel free to reach out.

Contact Jeff Fisher Today!

Contact Jeff today to schedule a viewing!